Marketing and media design is part science, part art. While many people will be guided by what they think looks good, there is plenty of market research that has been done to allow design to fit into an effective framewok. These articles look a little closer at what we put into our designs.
The Art of Car Wash Signage
There has never been a more important time to communicate effectively with your customers. Competition is fierce in most markets, and consumers have less disposable income available. And what they do have, they are less willing to spend.
This is no time to take your most powerful and important marketing tool for granted. Your on-site signage is not just about listing information; it is a commercial that customers start watching the moment they enter your property. When done correctly, carwash signage has a tremendous...
Click here to read more of this article originally written for Modern car Care.
Good Web Design Starts By Sitting On a Bench
Nothing has changed businesses in the last 15 years as much as the Internet. Yet, despite its far-reaching presence in the lives of millions, most small businesses, including carwashes, have yet to tap the full potential of the web. Before we start thinking about the actual design of the website, we need to understand the purpose of the website. Far too many operators think of the website as a modern version of a yellow page ad. However, it is... Click here to read more of this article originally written for Professional Car Washing & Detailing.
Kicking The Discount Addiction
In late 2008, when the Great Recession began to show its teeth, retailers didn’t know what to do. Before the public fully understood the extent of the housing bubble, Lehman Brothers, Washington Mutual and AIG were down on the mat and weren’t getting back up. With uncertainty and fear swirling, consumer spending quickly contracted and retailers looked for ways to off-load their ... Click here to read more of this article originally written for Professional Car Washing & Detailing.
Modern Car Care Articles
Car Wash Creative President Kyle Doyle writes an article each month for Modern Car Care on marketing.
- Winning Carwash Strategy Based on Clear Differentiation, April 2010
- What it Means to be Green in Carwashing, January 2010
- Key Carwash Market Research Methods, May 2010
- 15 Metrics Every Carwash Should Measure, June 2010
- Smart Ways to Improve Customer Loyalty & Frequency, February 2010
- How Authentic is Your Carwash?, July 2010
- Smart Ways to Attract New Carwash Customers, December 2009
- 2 Crucial Questions to Ask before Adopting New Technology at Your Carwash, September 2010
- Smart Ways to Increase Your Average Carwash Ticket, October 2009
- Customer Service Demonstrates Your Carwash’s Personality, August 2010
Webinars
Check out these webinars originally broadcast by Blue Sky Image Group (our parent company).